Applying the 4 Ps of Marketing to Your Small Business

There is no doubt that running a business, no matter how small is a challenging thing. There is just so much to deal with, even before a customer walks though your door. At the end of that proverbial day though, you want to be able to pay all the bills and make a profit and that means selling something, be it a product or a service, and selling for most businesses means that you have to do some marketing first.

Marketing however covers a huge amount of ground, and is not just about Search Engine Optimisation or Social Media. Indeed, it starts a long way back at the very basics, the Four P’s of Marketing

Product (what you are selling, everything about it)

Price (how much you charge – not too low or high)

Place (how and where people buy your product)

Promotion (how you promote your business)


All of the above has to ‘make sense’ to your target market place, the customers you think you can win and will be different for every business and target market combination.

At Rouge we understand all about marketing (especially digital marketing) and can really help your business in today’s competitive world.

Please enjoy the video, and do be sure to contact us when you need some help.


Applying the 4 Ps of Marketing to Your Small Business



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